We Target large numbers of perfect Prospective customers with sniper-focus and precision
Our customer Acquisition models are suitable for enterprise all way through to SME.
Over 1.5 Decades of Experience
Selling B2B Globally SMEs to Enterprise
Your a B2B Technology Software or Solutions Company
You sell into SME or Enterprise Private Sector Across USA, UK, Europe, Dubai, Australia & New Zealand
You have at least one successful case study
Your looking for sales and marketing methods that just work
You get satisfaction out of collaborating with experts in your space
Perhaps your looking to increase your enterprise sales and sign up high value customers
Perhaps your looking to 10x your userbase
Maybe you don't have a predictable and profitable way to generate leads
Maybe your using lead gen companies, but you prefer to do this in house
Maybe you have tried outbound prospecting, but it's not really working
Maybe you have tried paid advertising, but that's not really working either
Maybe you have investors on the sidelines, looking for an opening
You think about the features in the shower
This is why a lot of SaaS companies fail because anybody who has real sales experience knows that only the closer needs to be the expert in the sales process and the rest of the sales process can be onboarded to other team members.
To build a successful high-ticket sales process, you require
1. Sales Strategy
2. Sales Copywriting
3. An excellent B2B database
4. 3 Stages of Sales Assets that actually benefit the customer
5. Niche-specific sales and marketing funnels
6. A lead generation system that knows how to get conversation started
7. A Sales support administrator to filter conversations for the SDR
8. An SDR who knows how to book meetings and fill the pipeline
9. A Seasoned Account Executive or Closer who can close deals and
converse with executives.
10. A Paid marketer who can precision re-target your ICP through marketing
No-one is teaching this stuff to Tech Founders, Except us...
So I fell into sales, because a gentleman named Stewart Ball saw my tenacity, and gave me a shot at creating an account base at one of the UK's largest technology and software resellers.
I didn't have any prior training, and I never knew that you could sell something to somebody over the phone. But I was young, determined, and motivated. By year 4 I was top 10/200 in revenue in the company from specialized go-to-market methods selling alongside some of the worlds largest technology brands.
During my career, I noticed that all my successful sales calls followed a proven pattern, so I broke that pattern down and rearranged it as many times as I could, thinking to myself, "If only I could convert this pattern into a video, that prospects could watch, and take them from cold, to interested. Surely that would be worth millions, right?"
Since then I have been working with technology companies across the world, using state of the art go-to-market techniques that even the biggest technology companies today are not utilizing. There is a new wave of go-to-market methods emerging, and as a 90s baby who has watched companies rise and fall, I am here to build the new future.
So that’s great for me, but what does this mean for you?
You can see how this creates a considerably low ROI rate of only 3% with a negative cash flow of -17% (based on a £4k initial gross contribution). This is why companies with high ticket offers who hire SDRs using general targeting struggle to gain traction
The new result is that SDR ROI is increased to 157% with a payback period of 2 weeks! This is based on collecting £4k upfront! By simple niching down you can expect to generate a minimum 52X on your SDR investment.
All messaging, written or spoken in your business will derive from the foundational copy. The foundational copy will echo through your sales page, sales scripts, sales deck, sales assets, sales letters, email copy, all communication verbal or written.
The sales assets will be what "peaks" your prospects interest and gets them to reply to you. Once your sales assets/brochures have been built using our proprietary copywriting formulas, then you will need to test it on 100 prospects. You should be aiming for a 10%-30% reply rate from your cold emails and follow ups.
If you can’t do this, you will need to go back and fix your funnel, or your message or niche. Once you are able to generate benchmark reply rates,
Companies who do not use VSLs or webinar funnels experience lower qualified lead rates, and also lower close rates.
Companies who niche down, drive traffic to VSLs or webinars can experience much higher qualification rates and also higher closed rates.
The combination of these steps will validate your funnel while maintaining profitability.
You should begin scaling your sales team once you have closed 10+ new customers, and recorded the demos, and have nailed down your sales process, so your SDRs can emulate a process that already works.
Most companies make the mistake of diving straight into paid traffic, and this is not something we recommend (unless you are prepared to burn a few thousand while you figure things out and fix the leaks).
This campaign was only deployed after the funnel was validated through outbound prospecting with confirmed market resonance, and closed deals.
For SaaS products where the gross contribution is £5000<, we begin this stage later on. For SaaS products where the annual gross contribution is >£5000, we begin this stage earlier.
16192 Coastal Highway, Lewes, Delaware 19958
(302) 865-8502
85 Great Portland Street, London, W1W 7LT
+442086388455